OFFICIAL MEDIA RELEASE DECEMBER 2013
AFTER A HALF DOZEN Christmas Seasons as the creative designer behind Hunter Valley Hampers, Kacy has a special feeling for knowing what her buying public wants.
And when you consider her Hunter Valley Hampers has sold out completely in 2011 and 2012 on a budget of zero advertising, it's no wonder she must be doing something right. Artisan Food, Craft Beer and handmade fresh regional produce is a winning formula.
Over coffee, we sat down and asked her secrets to making a delicious gourmet hamper and what makes Hunter Valley Hampers a trusted authority on gift baskets.
"No Pretzels," Kacy laughs, when I ask her the secret to gourmet gift baskets, "Once we stopped putting in bags of pretzels we noticed we got a different clientele."
Keeping it Real for the Peeps
The secret to Hunter Valley Hampers success over the last decade (the business has operated independently since 1988, although only recently moved to 'high end' gourmet in 2009) is offering quality product regardless of the price.
"People are willing to pay for quality product," Kacy explains, showing a jar of tunisian spiced pickle made locally, "and so long as they know you are backing the product up with a meaningful purpose, place and personality; they will pay a premium price."
"We see competitors offering plastic poinsettia flowers and questionable "gourmet" products like john west smoked oysters - these things just don't meet what our clients expect in a regional gourmet hamper," Kacy offered as a reason for the loyal customer base at Hunter Valley Hampers. "It's really quite embarrassing to turn up at a corporate tower in Sydney and expect the executives to accept a hamper filled with this sort of stuff - I can see why people keep coming back to us. We keep our hampers understated and let the real food do all the talking."
Making meaningful Connections with the Community
Things are looking great this Christmas, but I feel the moment of truth for any Christmas Gift Basket is the minutes after arriving home when the hamper box is sitting by your front door. You place the box on the kitchen counter and open it to reveal a wicker basket filled with clinking jars, bottles, pouches and pudding - all presentation packed under crisp cellophane and ready for display under the Christmas Tree in time for the big day.
An authentic artisan hamper for a genuine, homestyle Christmas Day. Merry Christmas, and Give Yourself the Gift of a Joyous Sharing Christmas with real friends and valued family members.